15+ years building B2B demand generation, ABM, and digital growth programs where little or none existed - plus the data, integrations, and automation underneath them.
What I Build
Three systems I designed and shipped
Apify scrapes the morning's job postings. Gemini picks out real hiring signals at good-fit companies, and the right decision-makers are found and verified. A scheduled Python runner on Google Cloud Run delivers deduped leads into the ATS, each routed to the right salesperson.
Qualified leads delivered to sales every weekday morning, without a human in the loop.
Co-built a revenue attribution framework that tied marketing to revenue for the first time. Later built a hybrid measurement framework to demonstrate marketing's pipeline contribution to executive leadership.
$1M in ad spend eliminated with zero negative impact on sales pipeline.
Repeatable audits, reporting, and campaign optimization run through Claude Code with integrations into Profound, Ahrefs, LinkedIn Ads, and Google Ads - plus enrichment and automation workflows in Clay and n8n.
Audits and reporting that used to be projects are now repeatable, versioned, and run on demand.
Impact
Mostly in-house, with agency and consulting chapters - across HR tech, staffing, professional services, and SaaS.
Built the company's first ABM and demand generation programs. Also designed and built the automated lead-generation engine delivering qualified, enriched, deduped leads to sales daily.
42% SQL growth
35% more high-intent leads YoY
Increased pipeline through strategic development of targeted content, webinars, virtual events, and integrated advertising campaigns.
26% pipeline growth YoY
Led the agency's digital practice, overseeing strategy and execution while serving as the digital subject matter expert on sales and discovery calls.
Fastest-growing, most profitable division
Over a nearly 12-year tenure, created and led the digital and content marketing shared services teams for the North American market within a Fortune Global 500, developing scalable strategies across multiple business units.
$1M ad spend eliminated
Zero pipeline impact
How I Work
Hands-on across demand gen, content, SEO, paid media, social, email, automation, and analytics. I shape the growth strategy, build the systems behind it, and stay hands-on to know what's working.
Big-picture perspective grounded in customer research, business priorities, and analytics - so effort lands where it compounds instead of where it's loudest.
I share what I know, give people room to own their work, and step in when I can help remove a roadblock. The goal isn't just strong individual work - it's a team that gets smarter and more capable together.
Recommendations
"In a world of marketing noise, John is a calm force. He brings perspective, experience, and a full suite of marketing competencies to create marketing campaigns that result in revenue."
"I have never met anyone to match John's wealth of knowledge in digital marketing, marketing automation... and anything marketing technology."
"I'm definitely a better marketer because of his influence and guidance."
"He knows way more than he lets on or will ever take credit for, and is always happy to share that knowledge if you just ask."
The Stack
B2B growth strategy, demand generation, account-based marketing, ICP development, positioning and messaging, customer and competitor research.
LinkedIn, Google, Microsoft, Meta and Reddit Ads; SEO and answer engine optimization; webinars, intimate events, sponsorships, and email.
Lead response management, intent signals, lead scoring, workflows and automations, data and systems integrations, enrichment.
Salesforce, HubSpot, Marketo, Clay, Apify, n8n, Zapier, Google Cloud Run, Claude Code, Profound, Ahrefs, Screaming Frog, GTM, GSC.
BS in Computer Information Systems, Roger Williams University.
FAQs
To accelerate research, analysis, operations, and production. And yes, I'm one of those Claude Code people.
I'm a big fan of Emily Kramer's approach outlined in The Shift to Account-Driven GTM.
Build the foundation, layer on account-driven campaigns and workflows, then set up signal-based campaigns.
My two cents: a legacy ABM platform like 6sense is not required. More modern, decoupled tools that support your strategy can be far more powerful.
I gravitate toward smaller, more nimble environments where I can stay close to both strategy and execution, build what doesn't exist yet, and drive impact faster. That's where I do my best work: solving the business problem, building the system around it, and staying close enough to execution to see what's actually working.