B2B Growth Marketing Leader
15+ years building B2B demand generation and ABM where little or none existed - plus the data, integrations, and automation most marketers outsource.
What I Build
Three systems I designed and shipped
Apify scrapes new job postings from Indeed and LinkedIn. Clay filters, classifies, and enriches each one with company data and hiring contacts. A scheduled Google Cloud Run job pushes qualified, deduped leads into Bullhorn and Lemlist daily, auto-assigned to sales.
Qualified leads delivered to sales every day, without a human in the loop.
Co-built a revenue attribution framework that tied marketing to revenue for the first time. Later built a hybrid measurement framework to demonstrate marketing's pipeline contribution to executive leadership.
$1M in ad spend eliminated with zero negative impact on sales pipeline.
Repeatable audits, reporting, and campaign optimization run through Claude Code with integrations into Profound, ahrefs, LinkedIn Ads, and Google Ads - plus enrichment and automation workflows in Clay and n8n.
Audits and reporting that used to be projects are now repeatable, versioned, and run on demand.
Impact
Mostly in-house, with agency and consulting chapters - across HR tech, staffing, professional services, and SaaS.
Created and implemented the company's first true ABM and demand generation frameworks and campaigns. Also designed and built the automated lead-gen pipeline delivering qualified, deduped leads to sales daily.
42% SQL growth
35% more hand-raisers YoY
Increased pipeline through strategic development of targeted content, webinars, virtual events, and integrated advertising campaigns.
26% pipeline growth YoY
Led the agency's digital practice, overseeing strategy and execution while serving as the digital subject matter expert on sales and discovery calls.
Fastest-growing, most profitable division
Over a nearly 12-year tenure, created and led the digital and content marketing shared services teams for the North American market within a Fortune Global 500, developing scalable strategies across multiple business units.
$1M ad spend eliminated
Zero pipeline impact
How I Work
Hands-on across demand gen, content, SEO, paid media, social, email, automation, and analytics. I design the go-to-market plan and then run the day-to-day campaigns.
Big-picture perspective grounded in customer research, business priorities, and analytics - so effort lands where it compounds instead of where it's loudest.
I lead with data and empathy, not ego. I thrive in ambiguity, adapt quickly, and I'm wired to dig into pipeline breakdowns and messy handoffs and move things forward.
Recommendations
"In a world of marketing noise, John is a calm force. He brings perspective, experience, and a full suite of marketing competencies to create marketing campaigns that result in revenue."
"I have never met anyone to match John's wealth of knowledge in digital marketing, marketing automation... and anything marketing technology."
"He focused on results rather than getting distracted by fads. He knew what to measure and why, and didn't bother with the noise."
"He knows way more than he lets on or will ever take credit for, and is always happy to share that knowledge if you just ask."
The Stack
B2B growth strategy, demand generation, account-based marketing, ICP development, positioning and messaging, customer and competitor research.
LinkedIn, Google, Microsoft, Meta and Reddit Ads; SEO and answer engine optimization; webinars, intimate events, sponsorships, and email.
Lead response management, intent signals, lead scoring, workflows and automations, data and systems integrations, enrichment.
Salesforce, HubSpot, Marketo, Clay, Apify, n8n, Zapier, Google Cloud Run, Claude Code, Profound, ahrefs, Screaming Frog, GTM, GSC.
BS in Computer Information Systems, Roger Williams University.
FAQs
To accelerate research, analysis, operations, and production. And yes, I'm one of those Claude Code people.
I'm a big fan of Emily Kramer's approach outlined in The Shift to Account-Driven GTM.
Build the foundation, layer on account-driven campaigns and workflows, then set up signal-based campaigns.
My two cents: a legacy ABM platform like 6sense is not required. More modern, decoupled tools that support your strategy can be far more powerful.
Deliberately - I traded title for scope. After a decade building Adecco's digital marketing function from scratch, I wanted to own strategy through execution and build things that didn't exist yet. Smaller, faster-moving companies are where I do my most impactful work: standing up demand generation, ABM, and marketing operations where little or none existed.
Get in touch
Tell me what you're working on and I'll come back with something useful, not a template.