Intent Matters
Not all MQLs are equal
Gated content leads and hand-raisers are not the same, and the right intent signals for your audience are powerful.
Hi,I’m John, A Strategic growth Marketing Builder and leader.
Experienced in building and executing demand generation and account-driven GTM strategies that drive measurable business impact, I create programs that both create and capture demand, and that are grounded in data, customer research, and proven marketing frameworks. With deep expertise across all areas of growth marketing, from paid search, social, and SEO/AEO to marketing operations—I bring a hands-on, outcomes-focused approach to every opportunity, along with fluency in the full stack of modern marketing tools and AI.
My Marketing Beliefs
Revenue Accountability
Marketing programs should be tied to revenue. But programs should be looked at holistically, not by channel or by lead count.
Strategy means deciding what not to do
Random acts of marketing and checkbox marketing pave the road to irrelevance. My goal is to reach the target audience where they live and learn both online and offline.
Awareness Matters
Being found is critical. But if you're only targeting those actively in market, you're hurting growth.
Differentiators & Attitude
Full-Stack Marketer
Campaign development, email marketing, landing pages, copywriting, Canva designs, advertising, reporting, MarTech, and AI. From start to finish, I can do it all (but the end result is even better when I collaborate with others).
Technical Expertise
HubSpot automations, data enrichment workflows, Clay, conversion tracking, integrations, tag management, cookie consent, AI. I'm as comfortable on the technical side of marketing as the strategic and execution.
Strategic Thinking
Big picture perspective using customer research, business priorities, and analytics to focus efforts effectively.
Calm, Curious, Driven
I thrive in ambiguity, adapt quickly, and bring a thoughtful, audience-first lens to every marketing challenge.
Problem-Solver at Heart
Whether it’s pipeline breakdowns or messy handoffs, I’m wired to dig in, connect the dots, and move things forward.
Hands-On & Humble
I lead with data and empathy, not ego. Known for being collaborative, curious, and calm under pressure. Especially when things get messy.
Experience & Impact
Most of my experience has been in in-house roles, with additional work in consulting, freelance, and agency settings. Industries include: HR/HR Tech, professional services, and SaaS.
Sr. Director of Digital Marketing
Atrium
Created and implemented the company's first true ABM and demand generation frameworks and campaigns, resulting in 42% SQL growth and 35% increase in high-intent (hand-raiser) leads YoY.
Director of Demand Generation
Object Edge
Increased pipeline by 26% YoY through strategic development of targeted content, webinars, virtual events, and integrated advertising campaigns.
VP Digital Marketing
Adecco Group North America
Over a nearly 12-year tenure at the Adecco Group, I created and led the digital and content marketing shared services teams for the North American market within the Fortune Global 500, developing scalable strategies across multiple business units.
Head of Digital Marketing
ClearEdge Marketing
Led the agency’s digital practice, overseeing strategy development and execution while serving as the digital subject matter expert during sales and discovery calls, contributing to the practice becoming the agency’s fastest-growing and most profitable division.
Skills, Certifications, and Education
Core Strengths
B2B Growth Strategy
Demand Generation
Account-Based Marketing (ABM)
Content Marketing
Search and Social - Organic and Paid Advertising
LinkedIn Ads
Google Ads
Microsoft (Bing) Ads
Meta Ads
Reddit Ads
Search Engine Optimization (SEO)
(Generative AI) Answer Engine Optimization (AEO)
Strategic Foundation
ICP Development
Messaging
Positioning
Customer Research
Audience Research
Competitor Analysis
Marketing Operations
Lead Response Management
Intent Signals
Workflows / Automations
Data and Systems Integrations
Data Enrichment
Lead Scoring
Content Strategy and Production
Email Marketing
Webinars
Intimate Virtual & In-person Events
Landing Pages
Sponsorships
Ads
Social Media
MarTech
ahrefs
Apify
Clay
Descript
Fibbler
Google Ads
Google Search Console
Google Tag Manager
HotJar
HubSpot
metadata
Marketo
PhantomBuster
Profound
RB2B
Salesforce
Screaming Frog
VEED
WordPress
Zapier
Voice of the Colleague Feedback
aka Recommendations
In a world of marketing noise, John is a calm force. He brings perspective, experience, and a full suite of marketing competencies to create marketing campaigns that result in revenue.
I’m so grateful to have worked with John. I have never met anyone to match John’s wealth of knowledge in digital marketing, marketing automation... and anything marketing technology.
He focused on results rather than getting distracted by fads. He knew what to measure and why, and didn’t bother with the noise.
He knows way more than he lets on or will ever take credit for and is always happy to share that knowledge if you just ask.
He is not only highly engaging and driven to make sure a project is done successfully ... but also empowers his employees to set them up for success.
FAQs
How do you use AI?
To accelerate research, analysis, operations, and production. Examples include:
Large data set consolidation and organization including assistance with customer and audience research, competitor analysis, and organization (from RFP questions, call transcripts, analyst reports, reviews, and more)
To help optimize ad campaigns and campaign analysis
Video transcription and editing
Crawl and scrape websites to feed into lead scoring and intent signals (social, ads, communities, web pages, reviews, etc.)
Troubleshooting javascript and REGEX
Monitoring answer engine platforms for responses and citations.
Tools I currently use include Apify, ChatGPT (especially Deep research), Claude, Clay/Claygent, Descript, Gumloop, PhantomBuster, Profound, Sora, and VEED.
Why do you call yourself a full-stack marketer?
Proficiency in full-stack of modern marketing tools and AI as well as my combined breadth and depth of experience in areas of growth marketing.
What is your approach to ABM?
I'm a big fan of Emily Kramer's approach outlined in The Shift to Account-Driven GTM, which can be found here: part 1, part 2, and part 3. From building the foundation, layering on account-driven campaigns and workflows, and setting up signal-based campaigns, it’s a great approach. And to add my 2 cents: No legacy ABM platform like 6sense is required.
Summary
Full-stack, B2B marketing leader with 15+ years of experience driving measurable business growth through full-funnel demand generation and ABM programs.
Known for delivering results based on data, customer and audience research, and not generic playbooks.
A hands-on, strategic contributor with a proven ability to focus on marketing programs (and metrics) that matter.