Intent Matters
Not all MQLs are equal. Form-gated content leads and hand-raisers are not the same, and the right contact-level intent signals are extremely powerful.
Hi,I’m John, a strategic growth marketing Leader.
Experienced in designing and executing demand generation and account-driven GTM that drive measurable business impact, and with deep expertise across marketing including paid search and social, SEO/AEO, and marketing operations.
I bring a hands-on, outcomes-focused approach to every opportunity, with fluency in the full-stack of modern marketing tools and AI.
There's no time to waste on guesswork or best practices that don’t work anymore.
My Marketing Beliefs
Revenue Accountability
Marketing programs should be tied to revenue. But programs should be looked at holistically, not just by channel or by MQL count.
Strategy often means deciding what not to do
Random acts of marketing and checkbox marketing pave the road to irrelevance. My goal is to reach the target audience where they live and learn, both online and offline - and that means building on a strong foundation of customer research.
Awareness Matters
Being found is critical. But if you're only targeting those actively in market, you're hurting growth.
Differentiators & Attitude
Full-Stack Marketer
Hands-on knowledge across demand gen, content, SEO, paid media, social, email, automation, analytics, and more. Both strategic and tactical - from designing a go-to-market plan and executing the day-to-day campaigns.
Technical Expertise
HubSpot automations, data enrichment workflows, Clay, conversion tracking, integrations, tag management, cookie consent, AI. I'm as comfortable on the technical side of marketing as the strategic and execution.
Strategic Thinking
Big picture perspective using customer research, business priorities, and analytics to focus efforts effectively.
Calm, Curious, Driven
I thrive in ambiguity, adapt quickly, and bring a thoughtful, audience-first lens to every marketing challenge.
Problem-Solver at Heart
Whether it’s pipeline breakdowns or messy handoffs, I’m wired to dig in, connect the dots, and move things forward.
Hands-On & Humble
I lead with data and empathy, not ego. Known for being collaborative, curious, and calm under pressure. Especially when things get messy.
Experience & Impact
The majority of my experience has been in-house, with additional work in consulting, freelance, and agency settings. Industries include: HR/HR Tech, professional services, and SaaS.
Sr. Director of Digital Marketing
Atrium
Created and implemented the company's first true ABM and demand generation frameworks and campaigns, resulting in 42% SQL growth and 35% increase in high-intent (hand-raiser) leads YoY.
Director of Demand Generation
Object Edge
Increased pipeline by 26% YoY through strategic development of targeted content, webinars, virtual events, and integrated advertising campaigns.
VP Digital Marketing
Adecco Group North America
Over a nearly 12-year tenure at the Adecco Group, I created and led the digital and content marketing shared services teams for the North American market within the Fortune Global 500, developing scalable strategies across multiple business units.
Head of Digital Marketing
ClearEdge Marketing
Led the agency’s digital practice, overseeing strategy development and execution while serving as the digital subject matter expert during sales and discovery calls, contributing to the practice becoming the agency’s fastest-growing and most profitable division.
Skills, Certifications, and Education
Core Strengths
B2B Growth Strategy
Demand Generation
Account-Based Marketing (ABM)
Content Marketing
Search and Social - Organic and Paid Advertising
LinkedIn Ads
Google Ads
Microsoft (Bing) Ads
Meta Ads
Reddit Ads
Search Engine Optimization (SEO)
(Generative AI) Answer Engine Optimization (AEO)
Strategic Foundation
ICP Development
Messaging
Positioning
Customer Research
Audience Research
Competitor Analysis
Marketing Operations
Lead Response Management
Intent Signals
Workflows / Automations
Data and Systems Integrations
Data Enrichment
Lead Scoring
Content Strategy and Production
Email Marketing
Webinars
Intimate Virtual & In-person Events
Landing Pages
Sponsorships
Ads
Social Media
MarTech
ahrefs
Apify
Clay
Descript
Fibbler
Google Ads
Google Search Console
Google Tag Manager
HotJar
HubSpot
metadata
Marketo
PhantomBuster
Profound
RB2B
Salesforce
Screaming Frog
VEED
WordPress
Zapier
Recommendations
What it's like to work with John.
In a world of marketing noise, John is a calm force. He brings perspective, experience, and a full suite of marketing competencies to create marketing campaigns that result in revenue.
I’m so grateful to have worked with John. I have never met anyone to match John’s wealth of knowledge in digital marketing, marketing automation... and anything marketing technology.
He focused on results rather than getting distracted by fads. He knew what to measure and why, and didn’t bother with the noise.
He knows way more than he lets on or will ever take credit for and is always happy to share that knowledge if you just ask.
He is not only highly engaging and driven to make sure a project is done successfully ... but also empowers his employees to set them up for success.
FAQs
How do you use AI?
To accelerate research, analysis, operations, and production. Examples include:
LlamaIndex Retrieval-Augmented Generation (RAG) for large data sets, including assistance with customer and audience research, competitor analysis, analyst reports, reviews, and internal data sources (RFP questions, call transcripts, etc.).
Video transcription and editing, audio creation and editing with VEED and Descript.
Crawl and scrape websites to feed into lead scoring and intent signals at both the account and contact level (social, ads, communities, web pages, reviews, etc.) with Fibbler, Clay, Apify and PhantomBuster.
Troubleshooting JavaScript and REGEX with Claude or ChatGPT.
Monitoring answer engine platforms for crawling, responses and citations with Profound.
Tools I currently use include Apify, ChatGPT (especially Deep research), Claude, Clay/Claygent, Descript, LlamaIndex, PhantomBuster, Profound, Sora, and VEED.
Why do you call yourself a full-stack marketer?
Though my breadth of skills, mix of strategic + tactical, cross-channel fluency, and being data-driven and adaptable, I can design a go-to-market plan and also execute the day-to-day campaigns. And with a marketing mix to run integrated programs from idea to pipeline impact.
What is your approach to ABM?
I'm a big fan of Emily Kramer's approach outlined in The Shift to Account-Driven GTM, which can be found here: part 1, part 2, and part 3. From building the foundation, layering on account-driven campaigns and workflows, and setting up signal-based campaigns, it’s a great approach. And to add my 2 cents: No legacy ABM platform like 6sense is required, but more modern, decoupled tools to help capture and activate contact-level intent can be extremely powerful.
What motivates you?
I'm driven by impact and doing meaningful work.
What's your personality type assessment results?
Myers Brigg: INTJ-T (Architect)
Predictive Index: Collaborator
Summary
Full-stack, B2B growth marketer driven by doing impactful and meaningful work.
Experienced setting marketing strategy and executing for demand generation and account-driven GTM programs that drive measurable business impact.
Deep expertise across various facets of marketing from growth marketing, product marketing, and content marketing.
I bring a hands-on, outcomes-focused approach to every opportunity, with fluency in the modern marketing tech stack and AI.